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The Challenge
[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text]For this Affiliate we needed to get new sign ups and members through the door for high ticket programs in the most competitive consumer market: Fitness.
CrossFit® is a great functional fitness program. Like many fitness businesses this location was relying on Low Barrier Offers to bring people in… like Free Passes, Free Trials, and other Free or Discounted Offers.
We needed to profitably acquire new members and add Monthly Recurring Membership Revenue.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”rgba(0.0.0.1)” css=”.vc_custom_1483677476341{margin-top: 60px !important;margin-bottom: 60px !important;}”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text]
Our Strategy
[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text]We created a High Ticket Fitness program designed for Body and Life Transformations
This was a self-liquidating lead generation campaign – That means it is profitable on the advertising investment immediately and unlocks limitless growth potential.
Fitness businesses usually rely on “Low Barrier Offers” to attract new members with Free Trials and low cost promotions.
To create this we needed to do the exact opposite of what most fitness businesses do… use a High Ticket Program offer on the front end.
Our sales funnel and conversion system was designed to deliver high quality, long form application and self scheduled leads for this program.
We used the Facebook and Instagram Advertising platform to drive traffic to our offer and funnel resulting in massive ROI.
Our Funnel consists of 3 main steps.
1. Sales & Information Page
2. Application form
3. Self scheduling page
• The rest of the system includes automatic SMS text and Email lead follow up
• Live notification of new leads by SMS text and Email to sales team
• Lead Tracking systems
• Sales scripts to convert leads and appointments into sales.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”295″ css=”.vc_custom_1524077474393{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ff0000 !important;}”][vc_column width=”1/3″][vc_column_text]
40,253
People Total Reached
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279,897
Total Impressions in Target Audience
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1210% ROAS in 30 days
3629% ROAS on lifetime
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1 Month Campaign Results
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163 Applications
[/vc_column_text][vc_column_text]163 people completed Applied for the program over 2 weeks. These leads completed a 6 question application form for the program.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]
44 Program Sales
[/vc_column_text][vc_column_text]Over the 4 week campaign period 44 people signed up and paid for the program.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]
11,842% ROAS
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We brought in $10,868 in Program Sales plus $24,200+ in Membership Revenue added.
Getting 11,842% ROAS based on lifetime value.
A 37% closing rate on total leads from cold traffic![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][vc_column_text]
What could a strategy like this do for your business?
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